In this podcast episode, Claire Taylor discusses her transformation from politics to agricultural journalism and her self-funded journey exploring global farming narratives. She emphasises the power of authentic storytelling, the importance of celebrating agricultural innovators, and the need to build supportive communities that transcend 'tall poppy syndrome.' The conversation delves into building trust through vulnerability, avoiding industry jargon, and fostering two-way engagement with consumers. The importance of owning one's narrative, seeking help, and the value of global collaboration in agriculture are also discussed, highlighting the significance of shared knowledge and friendships for a sustainable future in farming. The podcast celebrates the unsung heroes of agriculture who lead with a solution-focused optimism and face adversity with a brave and tenacious spirit, all while advocating for a sustainable and prosperous future for farming communities. See omnystudio.com/listener for privacy information.