In this podcast episode, Cassidy Johnston with humour and high energy shares her deep passion for ranching.   Transitioning from suburban life to the world of ranching and agriculture, delving into the challenges and rewards of introducing innovation to a traditionally conservative industry.  Johnston highlights the importance of authenticity, bridging the gap between farmers and urbanites, and advocating for accurate information that enables informed decisions. The conversation also touches on the value of supporting first-generation ranchers and fostering community and policy support for resilient farming.  Cassidy's personal journey demonstrates leading with courage, trusted support systems, and the value of effective communication within the agricultural sector. The podcast celebrates the unsung heroes of agriculture who lead with a solution-focused optimism and face adversity with a brave and tenacious spirit, all while advocating for a sustainable and prosperous future for farming communities. See omnystudio.com/listener for privacy information.