From football reporter - to becoming one of the leading figures in a generation of commercial radio, this is the story of Steve Orchard. In this hour of ‘Radio Moments Conversations’, Steve tells of his schooling and education; and a first career in social work, honing skills he was take with him throughout his life. An interest in hospital radio led to opportunities at Wiltshire Radio which flourished as the station evolved into the new GWR, where he hosted the breakfast show.  As GWR grew, so did Steve’s role and he relates experiences of rolling out the famous GWR format to the company’s acquisitions. He tells too of his involvement in LBC and Classic FM – and of the pain involved in the merger to create GCap. And – from more recent days - his proud involvement in Quidem and Prison Radio.  Steve shares his frustrations about regulation and his views on research vs instinct, talent management, the importance of station mood - and today’s radio environment. In his own words, this is the Steve Orchard story. Hear the whole ‘Radio Moments Conversations’ series here (https://podfollow.com/radiomoments-conversations) – and sign up for the regular podcast for this ongoing series. Music by Larry Bryant (http://www.larrybryant.com/) .