How to Best Access Data and Execute Business Decisions from the Connected Consumer
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Description
Chris Briggs, VP of Marketing and Business Development, Buxton Consumer data is one of the most talked about, yet least understood, concepts in business today. In this conversation with Chris Briggs, vice president of marketing and business development at Buxton, we defined exactly what consumer data is, how it's actually being used by retailers today, and the challenges companies face in maximizing the full potential of consumer data for the future.
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