Rithika Gupta, the founder of Ollie, a Singapore based retail brand that helps you better harness the power of essential oils. Rithika shares learning about essential oils through her family’s wholesale business , FP Aromatics Singapore, and how she then launched Ollie as a direct to consumer product business and the differences that she has experienced between these two business models. She also shares the benefits of starting in Singapore and how she is focused on Ollie being innovative in an existing industry segment.  As a member of Next Chapter’s Capital Club programme, an exclusive programme for women business leaders ready to fundraise, we are pleased to be sharing Rithika’s journey as a founder and her plans for Ollie.