Episode 20 - Vaishnavi Reddy: Scaling with micro personas and community.
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Description
On this episode, Nicole Denholder speaks with Vaishnavi Reddy about how Unsweetened Beauty is using AI-powered personalisation to simplify skincare.
Vaishnavi also shares how they built their community to 30,000 people since launch, how they engage with the customers, the importance of micro personas, why they wanted an investor who backs their business and how they are deploying the $500,000 they recently raised.
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