Our guests today have set a big goal to tackle a big problem. Jack Needham and James Naylor co-founded Sanctuary Health to build the largest video library for patient education motivated by the fact that patients forget approximately half of what doctors tell them in appointments. The young British entrepreneurs are aiming to move the healthcare system beyond the practice of handing every patient with a new diagnosis the same generic pamphlet as they leave an appointment. Based on research, they’ve chosen short-form video as the most effective vehicle. “Studies have consistently shown that if you break a video down into small topics with one learning outcome, then information recall and confidence levels around that information are consistently higher,” Naylor tells host Michael Carrese. And thanks to recent advancements in AI technology, videos can be easily translated into multiple languages, creating efficiency for providers and relevance for patients. Having built a presence with providers of virtual healthcare, Sanctuary is now working to license its ready-to-use content to payers, hospitals, and other stakeholders. Tune-in for a lively discussion of the various ways Sanctuary Health is helping healthcare providers tackle this critically important problem. Mentioned in this episode: https://www.sanctuaryhealth.io/