If you’re new to our show, each of the previous 12 seasons have had a different theme, a different format, and a different approach to unpacking and dissecting both individual and organizational performance. These Rewind episodes take a look back at some my favorite shows in case you missed them the first time around… or in case you’d like to give them a second listen. I hope you enjoy, and more importantly, I hope this Rewind episode helps you Raise Your Game! In this episode I am joined by Kyla O’Connell, a top executive and Senior Partner at Asher (a world renowned sales and marketing company). Kyla is a phenomenal speaker, sales trainer, facilitator, and coach. Kyla and I unpack and explore my signature story of the Duke vs Butler rematch of 2010 and why it is so important to know what gives you a competitive edge and how this directly applies to effective sales and marketing. You’ll hear this story from when it was performed on stage during one of my 2019 keynotes.