Over the last decade, nearly 1,000,000 people have searched for answers to questions about purpose, trust, branding, and messaging and found the answer on Aespire.com. It's rare to find two organizations that align on common usage, definitions, and application of the principles of purpose,...

I’m excited to announce that I’m changing the name of this podcast from “Everybody Brands,” to “The Extraordinary Strategist.” If you're a listener or subscriber, you’re a member of the Society of Extraordinary Strategists. I share interviews with marketplace leaders, you’ll hear my insights...

Brian Sooy and Tim Schurrer, former COO at StoryBrand, talk about Tim's new book, “The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again”