“Rob wants you to think he’s a dumb jock”—but that’s all marketing, says Gordy Gronkowski, better known as Papa Gronk and the father of five professional athletes, including the best tight end of all time, former Patriot Rob Gronkowski. Here’s Gordy’s story of how he once had to market himself, and later his children, and how he systematically built an athletic empire in his basement and in his kitchen, leaving almost nothing to chance in forging greatness for Rob and his brothers.