In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc. Measuring the success of a product launch can be challenging; key metrics and data points can be hard to capture. Carter shares his insights gained during...

In the fifth episode of the Ready, Set, Go-to-Market, host Holly Watson is joined by Allison Milone, Director of Product Marketing at Epsilon. Terminology across teams is essential, and some teams need to clarify the difference between launches and releases, or perhaps how launch tiers...

In the fourth episode of the Ready, Set, Go-to-Market podcast, Holly Watson welcomes Jöel Lindheimer, Senior Vice President of Engineering at Sprinklr. Go-to-market can be a whirlwind of initiatives; how can product marketers manage expectations, meet deadlines, and fulfil goals set by...