"It sounds cliche, but I could not stop thinking about this idea. I was in bars with friends and I could not stop talking about it. I was sleeping and would have dreams about it. It was one of those ideas that I was honestly obsessed over." — Jonny Grubin on SoPost. We welcome Jonny Grubin of SoPost onto the Ready to Launch Podcast. SoPost, named one of the UK's fastest-growing tech firms (fast 50), provides companies the ability to reach their customers online and send them sample-sized products. An incredible story: — Jonny's background in entrepreneurship, launching his first business by accident at 12 years old — Dropping out of university for a startup idea that came from Twitter — Meeting cofounders on Twitter⠀ — What didn't work about his failed venture preceding SoPost⠀ — Being resourceful in the beginning stages of starting a business, how he did it with SoPost⠀ — The evolution of SoPost, his initial misreading of what the customers valued most about SoPost⠀ — What has Jonny's day-to-day been like amidst SoPost's rapid expansion in the past three years? ⠀ — Work vs. life balance of Jonny and the company culture he chooses to provide SoPost: https://www.google.com/search?q=sopost+uk&rlz=1C5CHFA_enUS857US859&oq=sopos&aqs=chrome.0.69i59j69i57j69i59l2j69i60.1186j0j7&sourceid=chrome&ie=UTF-8 Jonny Grubin Instagram: https://www.instagram.com/groob/?hl=en Ready to Launch Instagram: https://www.instagram.com/readytolaunchpodcast/ Get in touch: https://www.readytolaunchpodcasts.com/