In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searching for ways to stay positive about the business they love.  Recognizing the power of focus is a good start, but not as easy as just saying, "stay focused," right?!  With your brand strategy and business plan in mind, you can use this episode to think about ways to protect your focus and ultimately your time, energy, and ability to get the right things done on a day-to-day and annual basis to reach your goals. In this episode I share some useful tips (not all are what you might expect to hear on a food business podcast!) and ways to help maintain focus on what's important now and next so that you can activate your brand strategy and reach your Vision & Goals. -- How documenting your Brand Strategy provides clarity and cohesiveness, which leads to having confidence to prioritize plans.  --The myth of multitasking and why splitting your attention can get in the way of aligned action and sticking to your strategy. --Why prioritizing the 8 Strategic Imperatives is a good first step to setting priorities that will keep you focused.  -- What focus and consistency have to do with building a strong brand.  --Why your Purpose, or WHY, can pull you back if you hit hard times or lose focus. -- What I've learned about ADHD & ADD and focus and why hyperfocus can be a superpower.  --How understanding the Executive Functions, or admin areas of your brain, can help you identify your individual opportunities to build focus . --A nudge to embrace your team's diverse-thinking brains as a way to strengthen to your Brand Strategy Activation plans.  Resources --Ep84: Why Being Consistent Isn't Boring...It's Brand Building! —Brand Checkup Scorecard Plus, monthly emails with tips  and resources —Real Food Brands Marketing Round Table Facebook group (Free) —Brand Strategy Streamlined self-paced program + Monthly Q&A calls –Let’s connect on Instagram As always, please reach out to me with any feedback, questions, or to book a strategy call.  You can contact me here.  Thanks for listening, now let’s go shake up shopping carts! Katie www.RealFoodBrands.com