In a hyper-digital world, savvy brands are finding success tapping into and nurturing online communities. On this episode, Shannae Ingleton Smith joins REAL TIME to help REALTORS® find and build a niche of their own, true to their personal and professional brand. Shannae, President, CEO, and Co-Founder of Kensington Grey, a boutique influencer agency rooted in diversity, is an expert in content creation and brand storytelling. In addition to “finding your people” and building a niche, she also talks about how to portray your authenticity online, make the most of each platform, and strike a balance between creating your own content and having others, like influencers or clients, champion your brand for you. Let us know what you think about the episode by filling out our survey. Your feedback will be used to make REAL TIME a better tool for you, and REALTORS® across the country.