This week, we welcome Travis Robertson to the show! Travis is a real estate coach and the CEO of The Don’t Settle Group, a sales and executive training and coaching company.  Travis believes in the importance of treating real estate as a fully realized business, not just a practice or side hustle. He and Tracey talk about the need for agents to understand and communicate their value to clients and maintain a long term relationship with them outside of the business transaction. They also talk about marketing, strategies for staying ahead of trends, and how to navigate all of the impending policy and practice changes happening post-settlement, Here’s a glimpse of what you’ll learn: Treat real estate as a business and understand your value as an agent. Set clear expectations with clients and communicate regularly to build strong relationships. Stay informed about industry trends and adapt your strategies accordingly. Utilize modern strategies such as advertising and lead acquisition for consistent and predictable income. Related to this episode: The Don't Settle Group  Travis Robertson | LinkedIn HousingWire | YouTube Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices