There has been a lot of focus on the damage that social media is doing to all of us, its users. This growing awareness was partly fuelled by the work of Tristan Harris, through the breakout hit documentary The Social Dilemma. But there has been less attention on how this new landscape also affects creators, through factors like audience capture and feedback loops that distort truth seeking.  Tristan Harris is the director of the Centre for Humane Technology, trying to re-envision a healthier relationship with the technological tools we are using: https://www.humanetech.com/