This episode is sponsored by Concepts! For a free 90 day trial of Concept Pro go to:  http://concepts.app/t/coupon/redactedpodcast ——————————————————— At 50 years young, JamFactory is a unique Craft and Design Organisation that champions the social, cultural and economic value of craft and design in daily life, based in Adelaide, South Australia. Since its inception in 1973, JamFactory has committed to supporting local designers, artists, and craftspeople, as well as being strongly dedicated to preserving traditional techniques whilst also embracing modern innovation. We sat down with Creative Directors Daniel To & Emma Aiston to talk about how they launched their own design consultancy, DANIEL - EMMA, the niche JamFactory occupies in Australia’s furniture market, what makes for a successful piece of furniture design, how to properly balance form and function, why responsibly sourcing materials & sustainability is so crucial within the industry, plus a whole lot more! Hosted by Fraser Greenfield with guests Emma Aiston & Daniel To. -------------------------------------------------------------- DANIEL - EMMA JamFactory jam Sit Stool — jam Collection — jam  Associate Program — JamFactory Wallpaper* Magazine RodrickBond.com  —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod