A side note, for those who read these: SHOTSHOW has a strange effect on the industry, where for those who attend, it seems quite easy to get in, and for those who do not, it appears exclusive, and sometimes with dramatic consequences. If it comes across as elitist and exclusionary, please forgive me. For many, SHOTSHOW is the one time a year where all our industry friends come together at one place, and we often get to reconnect with people we haven't seen for years, all in the neon light of that exhausting city. This year had marked differences than years past, all on the level of the culture. If it feels like all is quiet on the industry side, the culture bustles with fear and loathing and anticipation for what comes next. And it often does that every year until something does happen and we call it a pandemic.  The motto for 2024 should be: Here I am, send Me.  Support the REDACTED Culture Cast at redactedculture.locals.com SSP and boutique products at redactedllc.com Follow us on Instagram at @redactedllc