Farming goals were different when virtually everyone was growing food. Today, farming and ranching are often done well away from the public, and the average consumer has become less aware of what it takes to go from field to fork. The danger of a society without Agricultural literacy is huge, according to Shay Myers, CEO of Owyhee Produce. Myers regularly reaches millions of people with informative and entertaining content through @shayfarmkid on many social media platforms, but he said more communication needs to happen industrywide. “I think there’s much, much more that we can do,” he remarked. “There’s much more that we need to do. You can see it on social media today. The conversations that are had, and the misunderstandings and misconceptions that are still in place about what agriculture does, from an environmental standpoint, from a social standpoint – from basically every angle. The consumer still needs to understand and see the transparency in what we’re doing.” Shay, his mother Robin, and sister Bailey recently visited Redox Headquarters in Burley, as their third-generation farm met with our second-generation bio-nutrient company. Owyhee Produce is a major onion producer, growing 1,200 acres of the vegetable. They also grow asparagus, watermelons, and sweet corn. More than a dozen family members are active in the business. Owyhee Produce has several events per year to engage with their customers, including their asparagus festival in the spring. Find out more about the company and their engaging CEO at https://owyheeproduce.com.