Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing.  She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enterprise seller and chief evangelist at Challenger where she created thought leadership content that generated real pipeline. It is safe to say that she knows what it takes to create a winning (and enjoyable) sales process and how to craft content that compels people to action. (She’s 52,000 LinkedIn followers to boast for it.) In our conversation, we get into: How to create polarizing content that attracts the right customersHow to be more confident and provocative in your sales and marketing effortsAnd her advice for starting, scaling, or going all in on your side hustleJump into the conversation:  (02:03) Why Focus on Demand Creation?(10:09) How Jen Creates Resonant Content(26:05) Lessons From Jen’s Biggest Deal(58:59) From Self-Doubt to Successful Solopreneur(1:17:27) Side Hustle & Entrepreneurship Tips from Jen ⬛ Follow DemandJen on LinkedIn https://www.linkedin.com/in/demandjen1/⬛ Check out DemandJen.com: https://demandjen.com/ More from The Reeder:🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: [email protected]🟩 Content Growth Guide: https://www.convert.thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 TikTok: https://www.tiktok.com/@learntoreed