The regenagri podcast talks with industry experts to explore the future of farming and the hot topics surrounding the global movement of regenerative agriculture. In episode 17, Rose Riley from Control Union UK, welcomes journalist and author Anna Jones to the podcast. Anna’s book, Divide, was launched in March 2022. It calls on people from both urban and rural communities to make the effort to learn and respect the social, cultural and political differences between town and country. In this episode, Rose and Anna discuss how regenerative agriculture is perceived and understood by farming and urban communities. They take on the huge question of whose responsibility it is to ensure consumers have an awareness of how the food they eat impacts the environment. To round it off, Anna shares some tips for regenerative farmers looking to communicate what they’re doing and why, to people from different walks of life.