Great episode with Jeff Gothelf in ¡Reinventándonos! Podcast Jeff helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond. Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design. His most recent book, Forever Employable, was published in June 2020. In this episode we talk about: I. Is still value the statement of Peter Drucker: 'Culture eats Strategy for Breakfast' ? II. How can we do our OKRs right and not only a rebranding of KPIs. III. How to get our Strategy better. IV. Finishing with the silos mindset V. Storytelling as a leadership skill. VI. A way of finishing with the 'business as usual'. We enjoyed this episode so much. Jeff has this skill of explaining complex topics in a simple and catchy way. Hope you enjoy this episode too! *¡Reinventándonos! Podcast is run by Luis Salas and produced by Polymath a network of consultants that help organizations becoming ambidextrous: giving steps to the future, uncomplicating in the present. **You can watch his Talk at Google here: https://www.youtube.com/watch?v=J3C6yzYuVC0&t=2481s ***Music by Guillermo Güereque Müller, IG @memoguereque