Allbirds was one of DTC’s first pioneers when they built their successful sustainable sneaker brand. Driven by an ethos of transparent sustainability, every pair of Allbirds shoes is made with earth-friendly materials like merino wool and eucalyptus fiber. Travis Boyce is Vice President of Marketing at Allbirds and handles all things brick and mortar for the brand. He explained why Allbirds decided to pursue a global retail strategy - and why they view their current efforts as simply another channel within their original DTC framework.