Retail is supposed to consist of humans helping one another to find products that improve our lives. During the pandemic, that was challenged. One of the companies helping to bridge the gap was HERO, which strives to bring together the best of the retail world and the digital world. HERO has helped companies like Nike and Liberty London to keep retail associates employed by breaking down traditional retail silos. Founder and repeat Resilient Retail guest Adam Levene describes how HERO brings the warmth of the human touch to digital, and incorporates the ease of digital technology into physical spaces. In essence, they’ve helped to push the creative boundaries of retail in order to meet customers exactly where they are.