Hill House Home has exploded over the past couple of years, especially in the wake of a truly viral product known as the “Nap Dress.” Through it all, founder and CEO Nell Diamond has balanced customer demand and her own personal vision to craft a brand that’s both responsive to its customers and true to its founding aesthetic. So how did Hill House grow from a Yale University incubator into a brand with a truly fanatic fan base? It comes down to Nell’s deeply humanistic approach to business. This episode of Resilient Retail is all about the ways that brands and customers build a story together and the amazing results those connections yield.