Emanuel Edwards took a big risk when he transitioned to managing his curated vintage brand The Goody Vault full-time in early 2021. Thanks to the fact that he’d already been building relationships via his one-on-one showroom experience for a couple years, he was ready to hit the ground running when the Vault moved from side hustle to main attraction. Emanuel’s success is rooted in his understanding that fundamentally, people buy from people. He crafts every in-store experience for maximum human connection, and that approach has built a community around the brand that’s hard to top.