In Jon Taffer's eyes, the restaurant industry isn't just about serving food and beverage — it's about creating REACTIONS. The Bar Rescue host and executive producer knows the importance of understanding the psychology behind customers' reactions. It’s at the core of his business philosophy. Listen to this interview to learn about defeating self-doubt, keeping authenticity intact, and being in the reaction business. Sponsored by: Toast: All-In-1 Restaurant POS — https://bit.ly/3vpeVsc