Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Today, we welcome Kate Gleysteen, Director of Media at PDC Brands, for a deep dive into the challenges and opportunities in the retail media landscape. Join us to learn how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging.