Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Joining me today is Roger Dunn, a retail media leader and member of the Retail Media Committee at IAB Australia. Roger is a passionate leader and e-commerce consultant with over twenty years of experience building successful businesses and driving commercial outcomes across agency, ad tech, and consultancy roles. Together, we discuss the current state and future of retail media in Australia and the Asia Pacific region, highlighting key trends and challenges. We also share ideas on establishing the IAB Retail Media Committee and the importance of transparency and attribution in the industry. Roger advises businesses entering the retail media space and unpacks the evolving relationship between retailers and brands.