Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at IPG Mediabrands Commerce. Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.