The CFO of a growing franchise business wears many hats, including a few that other CFOs might never try on. Laura Wittholz, the CFO of The Ten Spot, has worn many of them over 15 years at the spa beauty bar company. The company was one of the fastest growing in Canada, ready to expand into the U.S. right before the pandemic hit in 2020. Laura had to quickly pivot her role from scaling and strategy to assisting the franchisees make it through the most challenging two years of the company’s existence. Learn how a CFO participates in the franchising process, how Laura and The Ten Spot survived months of closures, and what Laura believes can help make you a better finance leader based on her years of experience.  Learn more about The Ten Spot by visiting https://www.thetenspot.com/ This podcast episode was produced by Quill.