“Why should I constrain myself with Seattle’s geographic region when I can get talent throughout the world. Yes, it’s more challenging and I have to do more processes and technology to facilitate, but I believe fundamentally that there’s more talent that I can access and that outweighs having geographic proximity to the office.” S01E07 of the Rethink Culture podcast features David Niu, a serial entrepreneur, who founded NetConversions, BuddyTV and TINYpulse, all of which were acquired by publicly traded companies.  For David culture is  the norms and expectations “when no one’s looking”, and something he’s become increasingly intentfull with. His 3rd company, TINYPulse, measures employee engagement, and works with tons of culture data. David talks about some of the surprising findings from that work, for example how the single metric that correlates the most with employee happiness is how transparent management is.  David shares many culture design tips. He explains how he front-loads his company values in the job description and interview process to hire for a culture fit.  He also talks about some of his favourite culture programs - like the 1% pledge, Cheers for Peers, employee nominated awards with oscar statuettes and customer parties with tuxes and wigs!  Listen to Rethink Culture wherever you get your favourite podcasts, including:(Spotify)  https://open.spotify.com/show/4BLXQ8CgFHvYG6UoIQazj9(Apple podcasts)  https://podcasts.apple.com/us/podcast/rethink-culture/id1655123154(YouTube)  https://www.youtube.com/@rethinkculture Further references:David Niu on LinkedIn: https://www.linkedin.com/in/davidniu/David Niu on Twitter: https://twitter.com/davidniuTINYPulse: https://www.tinypulse.com/Die With Zero book https://www.amazon.com/Die-Zero-Getting-Your-Money/dp/0358099765