"What I would tell a leader is that culture starts with you, but it's made up of the collective. You have to set the tone for it and be that role model. You have to inspire people to be their greatest. Don't be afraid to put your people first… You have to be intentional about it… So don't tolerate people who are taking away from the culture… You are that beacon. You should be the culture evangelist. If you aren't, then I think that you are really missing out on an opportunity to build a lasting, strong company." S02E12 of the Rethink Culture podcast shines the spotlight on Kerry Siggins, CEO of StoneAge. A 45-year-old industrial cleaning equipment manufacturer, StoneAge, is one of the top 100 Companies to Work For. In 2023, Kerry was named EY Entrepreneur of the Year. She hosts two podcasts, including the popular Reflect Forward, and is a YPO member. She's the author of Ownership Mindset and is starting her second book on finding purpose and meaning at work. Kerry is passionate about leadership, impact, disruption, and empowering people to be their best selves and grow together while bringing value to the company's customers. Kerry shares her insights on fostering an ownership mindset among employees. She invites leaders to trust their employees and help them thrive at work, resulting in financial as well as emotional benefits. Kerry's perspective should inspire more leaders to see their employees as integral owners of the business, rather than merely as resources, thereby allowing them to contribute more effectively to its success. The podcast is created by Rethink Culture. Our goal is to help 1 million businesses create healthier, happier cultures, by turning culture into a KPI. Visit rethinkculture.co to see how you can create a healthier culture at your company. Production, video, and audio editing by Evangelia Alexaki of Musicove Productions. Listen to this episode to find out: · How an employee stock option plan created an ownership mentality at StoneAge.· Why an "Own-It" culture has both financial and emotional benefits. · The three main steps to instill an ownership mindset among employees.· What is the most crucial characteristic of effective leadership.· How to build trust within teams using frameworks like Lencioni's "6 Types of Working Genius".· What are the benefits of leadership transparency.· About Kerry's new writing project on purpose and its significance in the workplace.· How to create a positive workplace culture through intentional leadership and role modeling. Further resources: · Kerry's LinkedIn profile: https://www.linkedin.com/in/kerry-siggins/  · Kerry's Website: https://kerrysiggins.com/  · The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues, by Patrick M. Lencioni: https://www.amazon.com/Ideal-Team-Player-Recognize-Cultivate-ebook/dp/B01B6AEJJ0  · The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team, by Patrick M. Lencioni: https://www.amazon.com/Types-Working-Genius-Understand-Frustrations/dp/1637743297  · The Ownership Mindset: A Handbook for Transforming Your Life and Leadership, by Kerry Siggins: https://www.amazon.com/Ownership-Mindset-Handbook-Transforming-Leadership/dp/1637554346