In this episode of our #DNR23 podcast we look at how important news audiences feel public service media is, both for themselves and wider society. In this episode of our #DNR23 podcast we look at how important news audiences feel public service media is, both for themselves and wider society. We explore how this correlates with use of public service media and other news media, as well as other factors like age and education. Richard Fletcher is Director of Research at the Reuters Institute. He is primarily interested in global trends in digital news consumption, comparative media research, the use of social media by journalists and news organisations, and more broadly, the relationship between technology and journalism. He is the author of a Digital News Report chapter on attitudes towards the importance of public service media. Our host Federica Cherubini is Director of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world. A full transcript can be found here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2023-episode-6-importance-public-service-media-individuals-and