BTS~ Managing Stars Pt. 2 (Fred Coates - Spivak Management)
Description
Fred Coates, Chief Strategy Officer at Spivak Management, joins again to discuss the importance of keeping your reputation pristine, and he describes your mental state as a valuable currency. He details the necessity for artists, influencers, and brands alike to train fans in order to gain a hardcore, loyal fanbase that not just press the like button, but also purchase concert tickets, on and offline.
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