Sentenced to 65 years in prison, Damon West would hear the simple but transformative message about a coffee bean that would help reclaim his life after going from a Division I college football quarterback to being addicted to methamphetamine and leading an organized crime ring of burglaries. Paroled in 2016, he eventually teamed up with best-selling author Jon Gordon to write the book "The Coffee Bean: A simple lesson to create positive change" and he continues sharing this positive message as a keynote speaker while also teaching about the prison system in America as a professor at the University of Houston.