In more than 30 climate cases making their way through U.S. courts today, oil companies are using an argument they've been laying the legal groundwork for since the 1970s: that since everything they've ever said about climate change was in the interest of shaping policy or blocking regulation,...
Published 08/01/23
In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person with a unique personality and opinions that deserved to be heard. When public backlash threatened to undermine their approach, they launched a...
Published 07/21/23