With thousands of people being laid off in the gaming industry over the past few months, what does it look like to create your own job rather than waiting for the job market to recover? Matej Lancaric, known for his prominent role in UA in Games, shares his journey as a solopreneur on the podcast. We cover Matej's transition from a corporate career to UA consultancy, his unique approach to providing value to the audience, the evolution of his content creation, and his definition of success. He emphasizes being true to oneself, maintaining authenticity, and cherishing the flexibility provided by being a solopreneur. If you need help marketing your game, you should reach out to Matej: https://lancaric.me/ Follow his podcast on UA: two-and-a-half gamers. 00:35 Guest Introduction: Matej Lancaric 00:59 Matej's Journey in the Gaming Industry 03:35 Transition to Solopreneurship 05:10 The Power of Authenticity 05:50 The Leap into the Unknown 05:59 The Challenges of Going Solo 06:46 The Importance of Being Yourself 08:13 The Journey of Starting a Newsletter 08:41 The Reality of Launching Games 10:54 The Value of Sharing Knowledge 13:13 The Struggles of Being Criticized 19:50 The Evolution of Content Sharing 22:29 The Importance of Feedback in Solo Work 22:55 Building a Unique and Playful Brand 23:51 The Birth of the Dancing Unicorn and Two and a Half Gamers 24:59 The Evolution of Content Creation and Branding 27:05 The Role of Happiness and Authenticity in Personal Branding 32:46 The Challenges and Rewards of Being a Solopreneur 33:32 Defining Success as a Solopreneur 39:43 The Art of Time Management and Content Creation 41:42 Reflections on the Journey and Future Aspirations 💌 Don't forget to subscribe to Rise and Play for further news: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.riseandplay.io/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ If you enjoyed today's episode make sure to rate it on Spotify, leave a review on Apple Podcasts, or simply share it with a friend.