Join host Gary Lipovetsky, the renowned serial entrepreneur, business partner, and husband to social media celebrity Valeria Lipovetsky, in this captivating podcast "RISE, Life Stories of Accomplished Individuals". Gary not only delves deep into the lives of notable figures to extract their fascinating origin stories and the hurdles they faced, but he also meticulously draws out the specific knowledge and expertise they hold in their respective fields. Through in-depth interviews, Gary unravels the secrets to their achievements and highlights the value of their unique experiences and insights. Tune in to gain invaluable wisdom from these remarkable individuals and be inspired to reach new heights of success. Brett Berish, the mastermind behind successful liquor brands, joins Gary Lipovetsky on RISE for an insightful conversation on the secrets of personal branding. With a stellar career marked by achievements in the liquor industry, Brett shares his expertise on measuring ROI in brand building and the dynamic collaborations between liquor brands and hip-hop artists. The episode delves into the personal side of success, exploring Brett's perspective on defining success and navigating the challenges of parenthood while being the face of a renowned liquor brand. Don't miss the motivating insights as Brett reveals what truly motivates him in his entrepreneurial journey. Timestamps: 00:00:00 - Introduction to Brett Berish 00:10:51 - Personal Branding, the secret behind Brett’s success  00:30:07 - How to measure ROI when building a brand  00:49:04 - Liquor brands working with Hip-hop artists  01:08:14 - What does success look mean for Brett Berish  01:21:14 - Navigating Parenthood while being the face of a liquor brand  01:26:24 - What Motivates Brett Berish?  01:41:18 -  Outro Gary Lipovetsky: https://www.instagram.com/garylipovetsky/ Brett Berish: https://www.instagram.com/brettberishceo/