Emerging channels and the shortened attention span of consumers, leveraging AI with Matt Swalley
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Description
In this episode of the Global Risk Community podcast, we delve into "Leveraging AI for Effective Risk Management" with Matt Swalley, co-founder and Chief Business Officer at Omnik. Matt brings a unique perspective from the intersection of AI, marketing technology, and risk management, showcasing how artificial intelligence can drive success in today's rapidly changing digital landscape. We discuss emerging channels, consumer attention spans, and the critical role of AI in generating optimized, personalized ad creatives at scale. If you're looking to understand how AI can enhance your company's risk management strategy while keeping pace with the digital evolution, this conversation is a must-watch. Matt's journey from a Fortune 10 company to an AI-driven startup provides invaluable insights for professionals across all industries, emphasizing the necessity of adapting to technological advancements for survival and growth. Additionally, the discussion touches upon the implications of GDPR and the California Data Protection Act on marketing strategies, highlighting the importance of creative content in the era of cookieless tracking. For those interested in Cyber Security, Sustainability, or aiming to become a Chief Risk Officer, Matt's expertise offers a fresh perspective on leveraging technology for risk mitigation and business success. If you want to be our guest or suggest someone with groundbreaking ideas in Risk Management, send your email to [email protected] with the subject "Podcast Guest Suggestion." Join us in exploring the future of risk management and how technology shapes our approach to facing global challenges.  
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