Being less bad is not good enough. It's not going to get us closer to putting the brakes on climate change. Håkan Nordqvist is the former Head of Sustainability and Innovation at Ikea who believes companies need to do more than tick environmentally friendly boxes. He says sustainability, not just responsibility, needs to drive innovation that's good for the planet and the bottom line. Nordqvist is a guest speaker at the Future State technology summit in Auckland.