“Ethics” is absolutely the “verb” of Maledetti Toscani; nothing is created or thought without it. Alessandro Quadri currently serves as president, but the brand's story officially began with his grandfather in 1848 in the charming village of Montepulciano; the place where the historic shop still resides today. Alessandro wants to make it clear to the world of entrepreneurship that it is possible to have a profitable business that also maintains quality, integrity and ethics.