Have you ever had to pick a paint color and been intimidated by the sheer number of “white” options? What’s the difference? What is color theory, and why is it important? In this episode of Room by Room: The Home Organization Science Insights Podcast, Lori Sawaya joins host Gabriella Joustra. She is the founder of Camp Chroma. Her business is all about building the foundation tools needed to leverage the power of color data. Through her business, Lori challenges the status quo on how other industries rely heavily on the values and measurements surrounding color, so why not interior and architectural color design? Tag along as Lori discusses why organizing your belongings based on color is important, and where to begin. She highlights what you should pay attention to and the main challenges of using color to organize.  Follow Lori’s work through her website at http://www.thelandofcolor.com and Camp Chroma at http://www.campchroma.com. Room by Room is produced by the Home Organization Science Labs, a division of LMSL, the Life Management Science Labs.  Visit https://lifemanagementsciencelabs.com/ to learn more about LMSL. Follow us on Social Media to stay updated:YouTube: https://www.youtube.com/channel/UCODVhYC-MeTMKQEwwRr8WVQFacebook: https://www.facebook.com/homeorg.science.labs/Instagram: https://www.instagram.com/homeorg.science.labs/Twitter: https://twitter.com/HO_Sci_Labs You can also subscribe and listen to the show on your preferred podcasting platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/room-by-room-the-home-organization-science-insights-podcast/id1648509192 Spotify: https://open.spotify.com/show/7kUgWDXmcGl5XHbYspPtcWAmazon: https://music.amazon.com/podcasts/37779f90-f736-4502-8dc4-3a653b8492bdiHeart Radio: https://iheart.com/podcast/102862783Podbean: https://homeorganizationinsights.podbean.com/PlayerFM: https://player.fm/series/3402163Podchaser: https://www.podchaser.com/podcasts/room-by-room-the-home-organiza-4914172Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2hvbWVvcmdhbml6YXRpb25pbnNpZ2h0cy9mZWVkLnhtbA