Have you ever wondered what keeps successful retailers ahead in the financial game? Today, we're diving headfirst into retail business strategy and finance with Kathy Cruz, the co-founder of Savage Boutique. From humble beginnings as a DIY blog to a thriving brick-and-mortar store, Kathy's journey is seriously inspiring. In just 18 months of launching her blog with her sister, they expanded to a profitable retail store. It continues to grow without any debt, all while Kathy works less than 20 hours a week in the store. Now, Kathy teaches other retailers how to work less, profit more, and grow their businesses through The Savvy Shopkeeper. In this episode, we’re getting into the money side of things—tackling common mistakes, navigating emotions, and making tough decisions. Kathy reveals why we often make fear-driven, emotional decisions when investing in our businesses and how to shift that mindset. She also shares a fresh outlook on managing recession worries and staying resilient in uncertain times. If you’re ready to level up your retail financial strategies, I know you're going to love this episode. [04:06] How Kathy went from homicide detective to blogger and brick and mortar owner [07:35] The biggest financial mistakes or misconceptions that Kathy's sees independent retailers make [11:16] Examples of times when retailers may let their emotions overshadow the facts [15:59] How can independent retailers harness their numbers to plan out the next quarter or year effectively? [19:37] What key financial metrics or strategies should retailers prioritize to remain resilient and adapt in an uncertain economic climate? [23:01] The inventory management system Kathy recommends indie retailers use for their store [24:38] Kathy's advice for one easy thing retailers can implement right away to gain more confidence in their financial situation [30:01] What sparks Kathy's excitement and anticipation for her businesses in 2024 [31:39] Kathy's resilience round Connect with Kathy at https://savvyshopkeeper.com/ Get your tickets to EVOLVE at www.crystalmediaco.com/evolve/ Listen to Savvy Shopkeeper Retail Podcast at https://savvyshopkeeper.com/podcast/