Ever wondered how often to update your online store and what updates matter most? Today, we're diving into an essential topic for all online retailers: the art of e-commerce strategies for your store.  Joining me is none other than Josh Orr, one of the leading voices in e-commerce today. As the founder of Capital Commerce and the host of The Retail Initiative podcast, Josh specializes in helping brick-and-mortar retailers thrive in the online space.  This episode is a goldmine for indie retailers looking to level up their online game and drive website conversions. Josh shares rarely-discussed industry insights and actionable tips for online selling, along with shedding light on what really drives website conversions. We'll also explore common online retail mistakes and get a sneak peek at upcoming trends for 2024. Josh guides us on strategies to merge your in-store experiences into the online world. Get ready for insider tips that can transform your e-commerce game! [03:08] How can independent retailers merge their in-store and online presence to create a consistent shopping experience for their customers? [06:11] Why Josh believes these two elements of your website matter the most for bringing the in-store experience to your online shop. [09:54] Josh's insider tips on two overlooked techniques that could be your secret weapon for driving increased sales on your ecommerce platform. [11:40] Why you really want visitors to stop thinking when they land on your website. [14:37] Two quick wins you can implement today for an immediate difference in your online store's conversion rate. [19:02] How often should retailers change out the hero image on their website? [21:21] Some of the common pitfalls independent retailers face in the digital world and how to avoid them. [31:18] What emerging trends or technologies should retailers prepare for to stay ahead online in 2024? [35:13] Josh's resilience round Get all of the resources on our website at - https://www.crystalmediaco.com/episodes/e-commerce-strategies-for-your-retail-store-with-josh-orr/ Join us for After the Show Live on Tuesdays at 5pm MT in the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail