In our second episode of 'After the Show' for 'Rooted in Retail', I am sharing insightful tips for increasing the success of your e-commerce stores, drawing from this week’s conversation with Josh Orr of Capital Commerce. We dive deeper into website design, brand messaging, product photography, and return policies.  Join the conversation in our Facebook Group ‘Rooted In Retail” [00:00] Welcome to After the Show [03:22] Grab the Transformational challenge before the end of January [04:15] This week on Rooted in Retail [05:31] Don't shy away from photography (you have everything you need to make it great) [06:36] How often are you changing up your website? [08:30] Does your website copy talk about you or your customer? [10:00] Does your website over-communicate and confuse the customer? [11:46] Are you using story loops in your content? [18:2]4 The most important piece of real estate on your website [19:28] Does your return policy serve you or your customer? [25:24] Book Recommendation: 10x is easier than 2x [28:42] Coming up next week on Rooted in Retail Get all of the resources on our website at - https://www.crystalmediaco.com/episodes/increasing-e-commerce-success-after-the-show-with-crystal-vilkitis/ Join us for After the Show Live on Tuesdays at 5pm MT in the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail