Thinking about launching your own product line? You're in the right place. Join me for a conversation with Jacqueline Snyder, a seasoned retail expert with over 20 years of diverse product experience, from fashion design to startup consulting. As the CEO and founder of The Product Boss and The Product Boss Podcast, Jacqueline has empowered tens of thousands of small business owners to create life-changing product businesses through her top 10 ranked podcast, masterminds, and educational programs like Multi-Stream Machine. Jacqueline dishes out valuable advice on how retailers can increase their revenue through pricing for profitability. Her stories go beyond inspiration, serving up practical lessons for retailers. Plus, she sheds light on how to create a stronger connection with customers and set bigger goals for business growth. Whether you’ve been thinking about creating your own product line or you're looking to increase your profits, this episode is for you. This conversation will have you going "aha" and thinking about business in a whole new way! [05:07] How Jacqueline got started into the world of product-based businesses [07:49] The most common challenges Jacqueline sees among retailers and how they overcome them to achieve success [10:54] Why do retailers often make this common mistake with their pricing? [13:46] Jacqueline's best advice for retailers who are struggling to increase their prices [17:02] What are some of the first steps independent retailers should take to create their own product line? [21:25] Jacqueline's 5-Day Bestseller Secrets Challenge for independent retailers [23:53] The coffee retailer who transformed her profit margins [28:19] What steps would Jacqueline give to the retailers who are ready to make this their most profitable year yet? [32:23] Why Jacqueline believes this year is a time where anything is possible [34:03] Jacqueline's resilience round [34:12] Best business book [34:33] Best retail technology [34:59] How do you keep up with the ever-changing world of retail? [35:44] What is a foundational best practice? [36:16] If you had to start your business all over again, what’s one thing you would do differently? [36:48] What does the future of independent retail look like? Links Connect with Jacqueline at The Product Boss https://www.theproductboss.com/  Listen to The Product Boss podcast at https://www.theproductboss.com/podcast  Get your tickets to EVOLVE at www.crystalmediaco.com/evolve/ Sign up for the free Bestseller Secrets Challenge at https://theproductboss.com/rooted