In this episode of Rooted in Retail, we are diving into 7 marketing trends that retailers need to know in 2024. In a world of fast-paced technological changes retailers need to adapt or risk being left behind. Use this as your guide to find the right focus for your shop.  I will discuss the significance of AI in the retail industry, it has the potential to assist in tasks like brainstorming, content generation, and marketing strategy. Retailers should learn to embrace emerging platforms like TikTok because of its powerful local algorithm and the organic reach it can provide to shops. Retailers also need to consider creating memorable in-store experiences and meaningful, story-driven content for their customers. While social media might not be for everyone.  If social media is not something you want to invest in, I encourage you to make a commitment to a marketing platform and focus on connecting with customers. This will be crucial for success in retail. Let’s Dive in: [00:00] One-Year Review: Top 3 Episodes to Find Freedom in Your Store [04:05] Trend #1: AI [11:43] Trend #2: TikTok [17:20] Birthday Giveaway Announcement [18:01] Trend #3: Video, Video, Video [19:39] Trend # 4: Create Meaningful Content [24:42] Trend #5: Leveraging voice and video notes in DMs [26:25] Trend #6: Create Memorable Experiences [27:19] Trend #7: Go all in on a Marketing Channel (even if it's not social media) Join us in the Rooted in Retail Facebook group for After the Show LIVE on Tuesdays at 5pm MT.  https://www.facebook.com/groups/rootedinretail