In this episode of 'After the Show', we are live from Palm Springs after our first Oasis of Opportunity Retreat. I want to discuss additional strategies for retailers to focus on in 2024. I am joined by special guests Majda Rensberger from OneCoast and Steph Bechard from Crystal Media.  We are talking about the significance of adapting business strategies to effectively engage customers, the need for talent acquisition and delegation to scale up businesses, and the importance of storytelling in marketing and branding. The discussion also covers the critical role of email marketing and the need for retailers to surround themselves with growth-oriented peers to brainstorm and learn from each other. Let’s dive in! [00:00] Welcome from Palm Springs! [00:57] Lesson One: If there is something that you really want to do, find a way to do it! [04:16] Lesson Two: Invest in talent to scale your business [06:36] Lesson Three: Make your brand more human [08:51] Lesson Four: Focus on Storytelling! [14:11] Lesson Five: Embrace Email Marketing [15:18] Lesson Six: Find a Mastermind. Surround yourself with people who will push you to see things differently Continue the conversation in the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail