Welcome to Rooted in Retail: After the Show. This week I am diving into one of my biggest takeaways from my interview with Alex Back from Couch.com. It was hard to pick just one because I had so many takeaways so be sure to go back and catch that episode.  Today I want to focus on the power of brand collaboration and partnership in retail. This episode is packed with tips for starting small with collaborations, aligning with brands that share similar values, and leveraging local opportunities to boost foot traffic and community engagement. [00:00] Welcome to After the Show.  [03:19] The biggest takeaway from my interview with Alex Back of Couch.com [04:00] Idea #1: In-store Pop-ups [06:4] Idea #2: Co-branded social media campaigns [12:10] Idea #3: Cross promo deals [13:28] Idea #4: Brand ambassadors [15:13] Ideas #5: Exclusive product launches or custom products [16:34] Idea #6:  Integrated loyalty programs [18:30] Idea #7: Virtual Reality and Augmented Reality Experiences [21:09] Idea #8: Community Initiatives [23:00] Final thoughts on brand collaboration. [24:36] Extra: Quiz tool that will integrate with your Shopify Store [25:10] Coming up Next Week Join the Rooted in Retail Facebook Group: https://www.facebook.com/groups/rootedinretail Get all of the resources mentioned on our website at: https://www.crystalmediaco.com/episodes/8-game-changing-brand-collaboration-ideas-for-retail/ Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail